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  • What is trust in an advice relationship? I define trust as the ability the adviser to understand my specific needs, use their best knowledge to deliver reliable outcomes and tell […]
    3 Must Watch Videos About Trust

    What is trust in an advice relationship? I define trust as the ability the adviser to understand my specific needs, use their best knowledge to deliver reliable outcomes and tell […]

  • There’s change in the air. To some change means loss, to others change means opportunity. I’d suspect though this is going to be a once in a lifetime opportunity for […]
    RC Change, Choice & The Road Ahead

    There’s change in the air. To some change means loss, to others change means opportunity. I’d suspect though this is going to be a once in a lifetime opportunity for […]

  • It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffet The Royal Commission (RC) […]
    RC talking points for independent and non-aligned financial planners

    It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffet The Royal Commission (RC) […]

  • Once upon a time it was good to put a website address on your stationery. That was website marketing as we knew it. It made you look modern. If people […]
    Website marketing isn’t set and forget

    Once upon a time it was good to put a website address on your stationery. That was website marketing as we knew it. It made you look modern. If people […]

  • Google has just made a change to the way your website appears in their Chrome browser. The other web browsing apps like Safari, FireFox and Microsoft Edge are likely to […]
    Marketing Alert: Google’s Security Change and Your Website

    Google has just made a change to the way your website appears in their Chrome browser. The other web browsing apps like Safari, FireFox and Microsoft Edge are likely to […]

  • The Australian Bureau of Statistics has recently released the data of the 2016 Census. Here’s some quick facts the data revealed about Australia: Population: 23,401,892 Females: 50.7%, Males: 49.3% Age […]
    Census 2016 – Learn about your marketplace

    The Australian Bureau of Statistics has recently released the data of the 2016 Census. Here’s some quick facts the data revealed about Australia: Population: 23,401,892 Females: 50.7%, Males: 49.3% Age […]

  • It surprises me that some financial planning businesses talk about goals based advice like it’s something new. Good financial planners in my experience have been doing it for years. There […]
    Bucketing your way to your ideal life

    It surprises me that some financial planning businesses talk about goals based advice like it’s something new. Good financial planners in my experience have been doing it for years. There […]

  • Now more than ever financial planning, accounting and other professional service providers are looking at ways they can automate their processes for efficiency. It’s important to remember though that as […]
    Automation Versus Client Service – Get the Balancing Act Right

    Now more than ever financial planning, accounting and other professional service providers are looking at ways they can automate their processes for efficiency. It’s important to remember though that as […]

  • What does the future of advice look like? A part of marketing is to see what markets might look like in the future and ready your business for those eventualities. […]
    XY Advisers Outline the Future of Advice

    What does the future of advice look like? A part of marketing is to see what markets might look like in the future and ready your business for those eventualities. […]

  • So how different is your business really from your competitors? Surely there are different staff that work in your business, so that’s one difference. What else is different? I ask […]
    4 ways to stand-out from the crowd and win new clients

    So how different is your business really from your competitors? Surely there are different staff that work in your business, so that’s one difference. What else is different? I ask […]

  • Most financial advice businesses consider financial performance every month, quarter and year. It can however be worthwhile though to start paying attention to some of your marketing metrics if you’re […]
    5 Marketing Metrics that Financial Advisers should consider

    Most financial advice businesses consider financial performance every month, quarter and year. It can however be worthwhile though to start paying attention to some of your marketing metrics if you’re […]

  • I recently had the opportunity to speak with Alisdair Barr, Director at Grad Mentor. Grad Mentor is a Specialist Resourcing provider that connects small to medium financial planning principals with […]
    Graduates can fill the advice gap, as Baby Boomers retire

    I recently had the opportunity to speak with Alisdair Barr, Director at Grad Mentor. Grad Mentor is a Specialist Resourcing provider that connects small to medium financial planning principals with […]

Featured Posts

What is trust in an advice relationship? I define trust as the ability the adviser to understand my specific needs, use their best knowledge to deliver reliable outcomes and tell […] 0

3 Must Watch Videos About Trust

There’s change in the air. To some change means loss, to others change means opportunity. I’d suspect though this is going to be a once in a lifetime opportunity for […] 0

RC Change, Choice & The Road Ahead

Most financial advice businesses consider financial performance every month, quarter and year. It can however be worthwhile though to start paying attention to some of your marketing metrics if you’re […] 0

5 Marketing Metrics that Financial Advisers should consider

Guest Blog Post by Nathan Williams Managing Director, Customer Return For many financial advisory firms and groups,  the task of undertaking client research is a ‘special project’ rather than a […] 0

Client research and reviewing your advice and service

If you were like me, you grew up knowing only one kind of milk. It was called milk – there was no confusion about what you were going to get. […] 0

What financial advisers can learn from milk producers

Until now, Service 7 (A book about professional service marketing) has been released in Australia only as a paperback. We are pleased to let readers of AM WEEK know that […] 0

Service 7 – A new e-book on professional service marketing

Editor's Picks

  • So how different is your business really from your competitors? Surely there are different staff that work in your business, so that’s one difference. What else is different? I ask […] 0

    4 ways to stand-out from the crowd and win new clients

    Posted on 8 November, 2016
    So how different is your business really from your competitors? Surely there are different staff that work in your business, so that’s one difference. What else is different? I ask […]

    Continue Reading

  • Most professional advice businesses and principals at some time or another are asked to help out with charitable causes and many do, seeing it as ‘goodwill’ and ‘the opportunity to […] 1

    A just cause – Cause related marketing

    Posted on 9 August, 2013
    Most professional advice businesses and principals at some time or another are asked to help out with charitable causes and many do, seeing it as ‘goodwill’ and ‘the opportunity to […]

    Continue Reading

  • Can you be an opinion leader? Standing in front of a group of reporters from newspapers, radio and television is a confronting thought for many advisers and executives. Yet for […] 1

    Who wants to be an opinion leader?

    Posted on 13 June, 2013
    Can you be an opinion leader? Standing in front of a group of reporters from newspapers, radio and television is a confronting thought for many advisers and executives. Yet for […]

    Continue Reading

Latest News

  • 26 February, 2019

    3 Must Watch Videos About Trust

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  • 30 January, 2019

    RC Change, Choice & The Road Ahead

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  • 27 April, 2018

    RC talking points for independent and non-aligned financial planners

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  • 10 April, 2018

    Website marketing isn’t set and forget

    No Comments
  • 31 October, 2017

    Marketing Alert: Google’s Security Change and Your Website

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