Websites for financial planners and advice providers
At AM WEEK we don’t sell off the shelf websites for financial planners and advice providers that are also available to your competitors. We also don’t offer content that’s also off the shelf for the same reason. We believe only a purpose built and customised website can deliver the results your business is seeking. Below we provide our approach.
We start by understanding your goals, what is your website trying to achieve?
• Help generate new clients?
• Deliver part of your service proposition?
• Build you brand and reputation?
• Offer education and information?
• Provide a portal for customer service?
• Or perhaps it’s a mix of all these things?
We look at what your competitors are doing
The online world is more competitive than it’s ever been. If you want to be found online, it’s essential to understand what your competitors are doing and saying online. If you want to stand out from the crowd, you first need to understand what the crowd looks like.
We look at online search keywords
Google and other providers offer search data by location. It’s important to explore this data to see what’s popular and what’s not. Just because a keyword isn’t high search, doesn’t mean it’s not valuable to you. It might actually be an opportunity others have missed to provide some content that people are looking for.
We look at where you need to be
Where are your clients? The reality is that your digital marketing presence might need to be greater than simply a website. If you have analytics attached to your current website we’ll be asking to take a look. Do you need a mobile site? About 20-30% of traffic comes via mobile phones these days. Are your clients on social media? If they are, you need to be there too, otherwise someone else might start talking to them in your absence.
And we do all this before we start building your own website
We’ll put together a tailored proposal for you and if you’re happy we’ll work with you to implement it.
If that’s the kind of web and digital marketing solution you’re looking for, contact us for a consultation.