Why IFAs need to clearly define their target markets

Without a doubt it’s been hard for many IFAs to keep focus over the last [...]

Retirement at age 70 – Why isn’t anyone talking about the advice marketing opportunity?

There has hardly been a 6pm news bulletin over this past fortnight where speculation about the upcoming [...]

Don’t follow the flying kangaroo with your own customer service

I recently had a concern with Qantas following a flight from Melbourne to Sydney and thought I [...]

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Starting the year with the right intentions

Over the Christmas break I found some reading time to take a look at Intentionomics® [...]

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Should I remember a client birthday?

I think the answer is yes, you should remember a client birthday. Why? Well, it would [...]

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Service 7 – A new book on professional service marketing

Service 7 is a new book for service professionals who want better marketing outcomes. You [...]

A just cause – Cause related marketing

Most professional advice businesses and principals at some time or another are asked to help [...]

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Should I add social media into my service marketing plan?

Most professionals have joined LinkedIn. It’s a very ‘safe’ social media channel largely because of [...]

Who wants to be an opinion leader?

Can you be an opinion leader? Standing in front of a group of reporters from [...]

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The one action all Accountants should take before June 30

It’s that time of year again when many of your personal clients should start thinking [...]

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