Reputation Archive
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![Web marketing that works – it’s something every business owner wants and it’s the title of a new book by Adam Franklin and Toby Jenkins. Now before I continue with […]](https://www.amweek.com.au/wp-content/uploads/2014/06/Web-marketing-200x110.png "Web marketing that works")
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Web marketing that works
Posted on 10 June, 2014Web marketing that works – it’s something every business owner wants and it’s the title of a new book by Adam Franklin and Toby Jenkins. Now before I continue with […] -
![I think the answer is yes, you should remember a client birthday. Why? Well, it would really be a short blog article if the answer was no. More importantly, in the […]](https://www.amweek.com.au/wp-content/uploads/2013/09/Birthday-cake-200x110.jpg "Should I remember a client birthday?")
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Should I remember a client birthday?
Posted on 18 September, 2013I think the answer is yes, you should remember a client birthday. Why? Well, it would really be a short blog article if the answer was no. More importantly, in the […] -
![Service 7 is a new book for service professionals who want better marketing outcomes. You work closely with clients and they expect you to deliver them the results they are […]](https://www.amweek.com.au/wp-content/uploads/2012/11/Service-7-Book-Cover-in-Store-200x110.jpg "Service 7 – A new book on professional service marketing")
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Service 7 – A new book on professional service marketing
Posted on 18 August, 2013Service 7 is a new book for service professionals who want better marketing outcomes. You work closely with clients and they expect you to deliver them the results they are […] -
![Most professional advice businesses and principals at some time or another are asked to help out with charitable causes and many do, seeing it as ‘goodwill’ and ‘the opportunity to […]](https://www.amweek.com.au/wp-content/uploads/2013/08/A-just-cause-200x110.jpg "A just cause – Cause related marketing")
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A just cause – Cause related marketing
Posted on 9 August, 2013Most professional advice businesses and principals at some time or another are asked to help out with charitable causes and many do, seeing it as ‘goodwill’ and ‘the opportunity to […] -
![Most professionals have joined LinkedIn. It’s a very ‘safe’ social media channel largely because of the audience you find there. It is where professionals can connect with their business partners, […]](https://www.amweek.com.au/wp-content/uploads/2013/07/you-are-media-200x110.jpg "Should I add social media into my service marketing plan?")
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Should I add social media into my service marketing plan?
Posted on 11 July, 2013Most professionals have joined LinkedIn. It’s a very ‘safe’ social media channel largely because of the audience you find there. It is where professionals can connect with their business partners, […] -
![It’s that time of year again when many of your personal clients should start thinking about their end of year tax matters – June 30. So are you going let […]](https://www.amweek.com.au/wp-content/uploads/2013/05/Accountant-service-help-200x110.jpg "The one action all Accountants should take before June 30")
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The one action all Accountants should take before June 30
Posted on 19 May, 2013It’s that time of year again when many of your personal clients should start thinking about their end of year tax matters – June 30. So are you going let […] -
![Much has been made about taking care of the environment and certainly it is considered mainstream these days. Yet many advisers are yet to see the value of green within […]](https://www.amweek.com.au/wp-content/uploads/2013/03/medium_4127005735-200x110.jpg "Sustainable advice: Can you find black in the green?")
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Sustainable advice: Can you find black in the green?
Posted on 25 March, 2013Much has been made about taking care of the environment and certainly it is considered mainstream these days. Yet many advisers are yet to see the value of green within […] -
![Like all advisors, marketers can be notorious with the jargon of their specialisation. Two common terms often talked about and used interchangeably are ‘brand’ and ‘logo’. Both of these terms […]](https://www.amweek.com.au/wp-content/uploads/2013/02/brand-versus-logo-200x110.jpg "The difference between a brand and a logo")
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The difference between a brand and a logo
Posted on 22 February, 2013Like all advisors, marketers can be notorious with the jargon of their specialisation. Two common terms often talked about and used interchangeably are ‘brand’ and ‘logo’. Both of these terms […] -
![The holiday break is a great time to spend with family and friends. It is also the time many professional advisors take stock of the year and have some down […]](https://www.amweek.com.au/wp-content/uploads/2013/01/Starting-the-year-refreshed-200x110.jpg "3 tips for professionals to start the year fresh")
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3 tips for professionals to start the year fresh
Posted on 10 January, 2013The holiday break is a great time to spend with family and friends. It is also the time many professional advisors take stock of the year and have some down […]